Your brand is everything. Without a strong brand, consumers don’t know who you are, what you do, or what values you represent. The best brands don’t remind people of companies, but of themselves and lifestyles they want to lead.
Your website is the most visible part of your company. If it loads slowly or feels difficult to navigate, visitors will quickly exit the page. That bounce rate can do serious damage, because websites that regularly repel visitors tend to drop in search rankings.