Content marketing as an internet marketing strategy has never been more used in recent times. It opens a new world to online marketing and brings new insights to content creation. Have you ever heard the phrase “content is king”? Oh Yes! I bet you have. This is no exaggeration as in the world wide web, […]
Are you a DIY (DO IT YOURSELF) kind of person? Do you think a person’s business cannot be strategically marketed by another person? Do you market your products yourself? In as much as there are a few benefits that come with running your own marketing such as learning a new skill, low cost and the […]
What is search engine optimization? Can I do SEO for my business or startup and still get the desired results? Isn’t SEO only meant for established names in the business? How can I seamlessly carry out SEO without having to lose sleep over its cost and competencies? This and many more are the mind-bugging questions […]
In a time when the internet and social media is so distracted by memes, comedy skits and “gist” how do you meet your target audience or consumers/customers through Digital marketing? How do you identify and meet your target market through digital marketing? How do you push your brand to people and expect the demand for […]
Ever wondered how email marketing became so effective? According to research and studies, the best way to sell a particular product or service is by connecting passionately with your customers after building a level of trust and repute. What better way to do this than utilizing effective marketing strategies aimed at telling your brand story, […]
Interactive content encourages the investment of time, allowing you to reward your audience with hyper-relevant results. In this article, I’m sharing the benefits of using interactive content in your strategy, along with the five ways you can get started.
For effective content marketing, you need more than just informative text, attractive images or entertaining videos. In this article, we introduce practical tools that you can use for researching ideas, creating content, and analyzing your success.
A content audit is also the basis for your content strategy, which sets out the long term content goals you are aiming for. By carrying out a content audit in regular intervals, you can assess whether these goals have been achieved.
Having great and relevant content is one of the best ways of creating and improving your online presence. In this article, I will explain how you can develop and implement a perfect content marketing strategy in seven steps, accompanying you from setting goals to measuring the success of your content marketing. Why is content marketing […]